Arts Administration - Graduate

Program Director: Travis Newton, newtontm@lemoyne.edu

Le Moyne College offers two flexible options for those interested in graduate study in arts administration:

  • Master of Science (M.S.) in Arts Administration (36 credits)
  • Graduate Certificate in Arts Administration (15 credits)

Le Moyne College’s Graduate Programs in Arts Administration offer an opportunity to study and apply management concepts in an arts environment - in short, Making Art Work.

While participating in this interdisciplinary program, you will study marketing and fundraising, learn to collaborate with a board of directors, understand how to interpret financial documents, and gain perspective on managing a creative workforce, all of which will benefit you as you pursue or continue a career in the visual and performing arts. Some courses are offered in a hybrid, on-line or condensed format.

Theoretical knowledge will be applied through a capstone consulting project with our partner cultural organizations, and a global perspective will be woven throughout the coursework.

Admission Criteria

M.S. program in Arts Administration

Applicants must:

  • Have an earned bachelor’s degree.
  • Have an official sealed transcript from all undergraduate and graduate colleges and/or universities sent directly to you to include in the application packet or have them sent directly to the Office of Graduate Admission.
  • Have an interest in applying management concepts in an arts environment as exhibited in a resume and essay.
  • Demonstrate academic success with a cumulative grade point average of at least 2.8 for all undergraduate and graduate coursework.
  • Provide two professional letters of recommendation showing the applicant’s ability to be successful in a graduate program.
  • Schedule an advising appointment with the program director as part of the application requirements.

Post-Bachelor’s Graduate Certificate

Applicants must:

  • Have an earned bachelor’s degree.
  • Have an official sealed transcript from all undergraduate and graduate colleges and/or universities sent directly to you to include in the application packet or have them sent directly to the Office of Graduate Admission.
  • Have an interest in applying management concepts in an arts environment as exhibited in a resume and essay.
  • Demonstrate academic success with a cumulative grade point average of at least 2.8 for all undergraduate and graduate coursework.
  • Provide two professional letters of recommendation showing the applicant’s ability to be successful in a graduate program.
  • Schedule an advising appointment with the program director as part of the application requirements.

An admission committee, including the program director, will complete the evaluation of the applications respective to the admission requirements set forth. A conditional admission policy provides flexibility in our admission decisions and allows for the request of additional requirements as a means to provide evidence that an applicant can be successful in the program.

Academic Criteria

Successful completion of the M.S. or graduate certificate in arts administration requires a minimum cumulative G.P.A. of 3.0.

Transfer Credit/Waiver Policy

Waivers of courses or the acceptance of transfer credit will be considered based on the following:

Waivers of foundation courses could be granted to those who have completed the equivalent academic requirements in their undergraduate program. Typically, two undergraduate courses, in the appropriate area and at the appropriate level, completed in recent years with a grade of B or better, could be used to waive a foundation course. Because of the highly diverse nature of undergraduate education, all waivers will be considered by the program director on a case-by-case basis.

For most courses, equivalent content level graduate courses from accredited institutions with a grade of B or better may be accepted as transfer credit. Transfer courses must be approved by the program director.

Term Limit for Completion

When an M.S. or graduate certificate candidate becomes matriculated, he/she has a total of six years to complete program requirements. If, however, a candidate is within three courses of completing the degree by the end of the six-year period, he/she may petition the program director to request an extension not to exceed one calendar year or three consecutive semesters.

Probation and Termination

Matriculated students with a cumulative G.P.A. of less than 3.0 are immediately placed on academic probation. The student will be notified and must meet with the director before continuing with further study. Until the student meets with the director, a hold will be placed on his or her registration. The director, in consultation with the student, will specify a time and course schedule after which the student is expected to have raised his or her cumulative G.P.A. to the required 3.0 level. If the student does not meet the requirement by the specified time schedule, he or she will not be allowed to continue with the program.

Withdrawal or Leave of Absence

Students who anticipate not being able to attend the graduate arts administration program during two consecutive semesters should request a formal leave of absence in writing from the director in order to maintain matriculated status.

Arts Administration (AAD) 

AAD 501. Survey of Arts Administration. 3 Credit Hours.

An introduction to the world of arts administration, focusing on not-for-profit organizations and exploring the various types of arts organizations and management principles applied therein. Students will participate in discussions both in class and online, applying knowledge gained through readings and guest lectures in order to conceptualize the interconnected and diverse world of arts administration.

AAD 502. Marketing and Public Relations Strategies in Arts & Entertainment. 3 Credit Hours.

An in-depth exploration of Marketing and Public Relations strategies, tactics and tools in the not-for-profit and for-profit Arts and Entertainment industries, including performing arts and visual art. Students will analyze texts, case studies and online blogs and will apply their knowledge by creating a marketing plan for an arts organization or event.

AAD 503. Governance & Board Development in the Arts. 3 Credit Hours.

In addition to governing, the board of directors of an arts organization also sets the tone and influences the culture that permeates the institution. During this course, students will explore the all-important role of the board of directors as the guiding force of the organization. Students will develop strategies to foster productive and beneficial relationships with members of the board of directors, and will also develop strategies for board recruitment, training and retention.

AAD 504. Financial Management in the Arts. 3 Credit Hours.

An exploration of the financial issues relevant to the not-for-profit arts industry, including budgeting, financial management, and financial planning (both short-term and long-term). Students will develop a strong familiarity with financial statements, with the objective of gaining the skills necessary to oversee the financial operations of a not-for-profit arts organization.

AAD 505. Developing Capital in the Arts. 3 Credit Hours.

A holistic approach to the development of capital for arts organizations, including the exploration of techniques to facilitate individual contributions, corporate and foundation grants, and government grants. Students will participate in multiple projects, including the drafting of appeal letters to individuals and corporations, application of grant writing techniques, and completion of government grant applications.

AAD 590. Arts Administration On-Campus Practicum. 3 Credit Hours.

Students will have the opportunity to complete a semester-long practicum on the campus of Le Moyne College. Students will work closely with the faculty or staff member supervising the internship, reporting to the faculty member as the internship progresses. Students will also evaluate the experience and relate it to their course of study in the arts administration program. Pass/fail grades only.

AAD 601. Globalization of the Arts. 3 Credit Hours.

The multi-billion dollar arts industry is a global force, enabled by technology and a growing trend toward creating works with a global appeal. in this course, students will gain a broader perspective of the arts world, including the exploration of new distribution methods as well as comparative study of arts funding models in different parts of the world. This course includes a required short-term study abroad component.

AAD 602. Engaging the Community Through the Arts. 3 Credit Hours.

An in-depth exploration of the intertwined nature of communities and the arts. Through various readings, discussions and lectures (including visits with arts practitioners), students will gain valuable insight into the interconnected nature of the arts and the community, and will learn strategies and tactics that have been successful for arts organizations wishing to weave their operations into the fabric of the communities within which they operate.

AAD 603. The Art Museum Today. 3 Credit Hours.

An exploration of the various types, sizes and definitions of art museums with a specific focus on contemporary issues facing these institutions. The course familiarizes students with the theories and practice surrounding current (and shifting) topics of interest in the larger art world, and their effects on the museum as an institution. Students will examine the history of art museums, discuss contemporary practice, and explore current issues in the profession as it faces the future of art museums in the twenty-first century.

AAD 690. Arts Administration Consulting Practicum. 3 Credit Hours.

Having completed the majority of coursework in the graduate arts administration curriculum, students will apply their knowledge through an in-depth consulting practicum with a cultural institution. Students will work with the cultural organization to identify a project and will see the project to completion during the course of this consultancy.

Prerequisites: AAD 501, AAD 502, AAD 503, AAD 504, & AAD 505 (all foundation courses).

AAD 701. Arts Administration Seminar. 3 Credit Hours.

This capstone course for the M.S. in Arts Administration offers students the opportunity to synthesize concepts covered in previous coursework. The course will rely heavily on case study discussion and will further explore the many challenges and opportunities for arts organizations in the twenty-first century, including strategic planning, organizational dynamics, globablization and other topics.

Prerequisites: AAD 501, AAD 502, AAD 503, AAD 504 & AAD 505 (all foundation courses).