Dual Major in Marketing and Management and Leadership (B.S.)

This dual degree offering will creates a highly marketable and crucial career path for business students seeking a career in marketing with a foundation in leadership. Students will gain competency in the knowledge and tools of marketing, the process of getting goods and services to the consumer, along with the people skills for managing individuals and teams toward a successful enterprise.

Core Requirements 1
COR 100First Year Seminars: Transitions3
WRT 101Critical Writing3
PHL 110Introduction to Philosophy3
HST 110World Civilization I3
HST 111World Civilization II3
ENG 210Major Authors3
PHL 210Moral Philosophy3
EAC Encountering Another Culture/Language6
ENG 310Literature and Culture3
Social Science 23
Natural Science3
IDS Interdisciplinary Studies3
COR 400Senior Studies: Transformations3
VPA Visual & Performing Arts1
DIV Diversity0
Management Core Requirements
STA 201Statistics I3
STA 202Statistics II3
ACT 203Principles of Accounting I for Non Accounting Majors,Principles of Accounting I3
ACT 204Principles of Accounting II for Non-Accounting Majors3
ANL 301Business Analytics3
FIN 301Managerial Finance3
LAW 200Legal Environment of Business3
MGT 301Organizational Behavior3
MIS 201Introduction to Management Info Systems3
MKT 301Principles of Marketing3
BUS 470Business Policy3
ECO 113Principles of Microeconomics3
ECO 114Principles of Macroeconomics3
Major Requirements
MKT 401Marketing Research3
MKT 402Marketing Management3
Choose two of the following MKT Electives:6
Consumer Behavior
Business Intelligence
Green Marketing
Client Side Web Applications Development
Sports Marketing
Nonprofit Marketing
Sports Consortium
Choose four of the following M&L Electives:12
Group Skills and Team Leadership
Effective Supervision
Effective Presentation and Facilitation
Managing Systems Projects
Per/Intp Leadership Dimensions
Organizational Development
Leadership: Classic Perspectives from Literature/Film
Only two of three entrepreneurship courses can count towards M&L dual majors:
Entrepreneurship I: What's the Idea?
Entrepreneurship II: Idea to Startup
Entrepreneurial Strategy: The Innovative Firm
Total Credit Hours121

Some Core requirements may be fulfilled by major requirements.


Can be waived by either ECO 113 Principles of Microeconomics  or ECO 114 Principles of Macroeconomics .