Marketing Major (B.S.)

Students majoring in marketing are required to enroll in the following courses:

Core Requirements 1
COR 100First Year Seminars: Transitions3
WRT 101Critical Writing3
PHL 110Introduction to Philosophy3
HST 110World Civilization I3
HST 111World Civilization II3
ENG 210Major Authors3
PHL 210Moral Philosophy3
EAC Encountering Another Culture/Language6
ENG 310Literature and Culture3
Social Science3
Natural Science3
IDS Interdisciplinary Studies3
COR 400Senior Studies: Transformations3
VPA Visual & Performing Arts1
DIV Diversity0
Management Core Requirements
STA 201Statistics I3
STA 202Statistics II3
ACT 203Principles of Accounting I for Non Accounting Majors,Principles of Accounting I3
ACT 204Principles of Accounting II for Non-Accounting Majors3
LAW 200Legal Environment of Business3
MIS 201Introduction to Management Info Systems3
MKT 301Principles of Marketing3
ANL 301Business Analytics3
FIN 301Managerial Finance3
MGT 301Organizational Behavior3
BUS 470Business Policy3
ECO 113Principles of Microeconomics3
ECO 114Principles of Macroeconomics3
Major Requirements
MKT 401Marketing Research3
MKT 402Marketing Management3
MKT Electives9
Liberal Arts Electives6
Total Credit Hours124

Some Core requirements may be fulfilled by major requirements.

Plan of Study Grid
Freshman Year
First SemesterCredit Hour
HST 110 World Civilization I 3
STA 201 Statistics I 3
WRT 101 Critical Writing 3
COR 100 First Year Seminars: Transitions 3
BUS 150 Globalization in World of Differences 3
 Credit Hours15
Second Semester
PHL 110 Introduction to Philosophy 3
HST 111 World Civilization II 3
Mathematics 3
STA 202 Statistics II 3
Natural Science 3
 Credit Hours15
Sophomore Year
First Semester
ACT 203 Principles of Accounting I for Non Accounting Majors,Principles of Accounting I 3
ENG 210 Major Authors 3
Theology 3
ECO 113 Principles of Microeconomics 3
MKT 301 Principles of Marketing 3
 Credit Hours15
Second Semester
ACT 204 Principles of Accounting II for Non-Accounting Majors 3
PHL 210 Moral Philosophy 3
ANL 301 Business Analytics 3
ECO 114 Principles of Macroeconomics 3
MIS 201 Introduction to Management Info Systems 3
 Credit Hours15
Junior Year
First Semester
ENG 310 Literature and Culture 3
FIN 301 Managerial Finance 3
MKT Elective 3
LAW 200 Legal Environment of Business 3
IDS Interdisciplinary Studies 3
 Credit Hours15
Second Semester
MKT Elective 3
EAC Encountering Another Culture/Language 3
Liberal Arts Elective 3
MGT 301 Organizational Behavior 3
Elective 3
 Credit Hours15
Senior Year
First Semester
MKT 401 Marketing Research 3
Liberal Arts Elective 3
Elective 3
MKT Elective 3
Religion 3
 Credit Hours15
Second Semester
MKT 402 Marketing Management 3
Elective 3
Elective 3
COR 400 Senior Studies: Transformations 3
BUS 470 Business Policy 3
 Credit Hours15
 Total Credit Hours120