MBA, Marketing Degree Program
The MBA Marketing Program strives to develop leaders who are able to execute successful marketing strategies while considering the societal implications of such strategies. The program immerses students in a cutting-edge academic environment through innovative curricula that prepares them for the evolving world of marketing. Core learning outcomes center on analytical effectiveness, ethical awareness and reflection, development of a global perspective, and effective communication.
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| Students pursuing this degree will complete the following core courses: | ||
| Required (12 credits): | ||
| BUS 601 | Business Ethics | 3 |
| BUS 603 | International Business | 3 |
| FIN 601 | Financial Management | 3 |
| LDR 601 | Org Dynamics: Leadership | 3 |
| Required (3 credits) (Quantitative) | ||
| MIS 601 | Information Strategy and Management | 3 |
| Choose one: (3 credits) (Qualitative) | ||
| HRM 601 | Human Resource Management | 3 |
| BUS 602 | Business Law | 3 |
| Jesuit Value Core Courses (1 credit each) | ||
| JVC 601 | Individual and Collective Discernment | 1 |
| JVC 602 | Sustainability Strategies | 1 |
| JVC 603 | Corporate Social Responsibility Strategies | 1 |
| MBA Marketing Specific Courses | ||
| Foundational Course (3 credits) | ||
| MKT 601 | Marketing Management | 3 |
| Marketing Electives (9 credits) | ||
| Students complete three of the following of five courses (additional electives may be developed over time): | ||
| MKT 706 | Nonprofit Marketing | 3 |
| MKT 710 | Judgment in Managerial Decision Making | 3 |
| MKT 715 | Mobile Applications & Business Stratgs | 3 |
| MKT 717 | Digital Marketing I | 3 |
| MKT 719 | Marketing Analytics | 3 |
| Capstone Research/Project Course (3 credits) | ||
| MKT 799 | Strategic Marketing | 3 |